Marketing Research is the process of gathering, analyzing, and interpreting data about a market, customers, competitors, and industry trends. The goal is to help businesses make informed decisions about their products, services, pricing, and marketing strategies.

Bank Syariah Indonesia (BSI)

BSI, as a proud sponsor of the Garuda Indonesia Travel Umrah Fair (GUTF), is conducting a post-event research to gain valuable insights into its brand image among event visitors. This study explores how attendees perceive BSI as an event sponsor, identifies the most preferred promotions, and uncovers audience preferences for event activities—including the types of events BSI should sponsor or organize in the future. The goal is to refine branding strategies, enhance promotional impact, and strengthen BSI’s engagement with its target audience.

PT Bank Pembangunan Daerah Jawa Barat dan Banten Tbk (Bank BJB)

Consumer Research of bank bjb aims to figure out the brand equity of bank bjb and competitors from bank bjb customers and non-customers. The brand equity covers brand awareness, brand loyalty, brand association, and perceived quality.

The research is complemented by customer satisfaction and important analysis, product and service usage, NPS, and media habit and digital access for media optimization analysis.

Bank Nagari and Bank Riau Kepri Partnership with Lembaga Pengembangan Perbankan Indonesia (LPPI)

Bank Nagari and Bank Riau Kepri had plan to spin-off their sharia unit business. The research aims to comprehend the perception and acceptance of customers and non-customers towards the spin-off plan.

The research is complemented by customer path analysis, brand usage, brand loyalty, and desire to become sharia bank customer. The research is conducted through face-to-face interviews at the branch and activity area (mall, office, public space, etc.).

PT Kao Indonesia

Reveal consumer habits, consumer preference of diaper packaging between old and new designs, consumer preference of diaper packaging design between brands, and intention to buy between brands.

Research is conducted through face-to-face interview at comfortable space during the interview. The survey is complemented by a big and clear design for respondent to comprehend the designs.

PT Rumah Mebel Nusantara (IKEA Indonesia)

Reveal consumer perception, feedback, and preference towards IKEA advertisements and IKEA events. For IKEA event, the research covers awareness, attractiveness, participation, and intention to visit IKEA store. For IKEA ad, the research covers the awareness of their aired advertisement, attractiveness, and intention to visit IKEA store. The research is conducted through a phone interview with IKEA customers.

Jakarta Auto Show Partnership with Seven Event

Sevent event conducts a comprehensive study to figure out the perception of visitor and exhibitor towards Jakarta Auto Show event. The visitor research covers visitor profile, visitor perception, event satisfaction, and media habit. The exhibitor research covers exhibitor profile, event expectation, and event satisfaction. The research is conducted during the event through a face-to-face interview with visitor and exhibitor.

PT Rumah Mebel Nusantara (IKEA Indonesia)

Reveal the customer preference, experience, and feedback of online shopping for furniture products. The research covers offline and online buying habits, furniture e-commerce awareness, IKEA online services, IKEA delivery services, and media habits.

The research is conducted through offline focus group discussions to gain deeper insight of their customer. The discussion is held at comfortable space and complemented by a viewing room for the client to watch the discussion.

PT Rumah Mebel Nusantara (IKEA Indonesia)

Reveal the customer preference, experience, and feedback of IKEA services and products to increase their services. The research covers offline and online shopping preference, perception, and behavior, brand awareness, brand preference, ad awareness, planned and actual buying at store, repeat visit, and NPS.

The research is conducted at IKEA store through face-to-face interview towards visitor who have finished shopping. All respondents get ice cream vouchers as the survey reward.

PT Bank Negara Indonesia (Persero) Tbk

BNI conducted research to figure out the effectiveness of their placement site and the Rejeki BNI Taplus advertisement. The research covers brand awareness, brand recall, content message, ad attractiveness, and customer participation. The research is conducted through face-to-face interviews at activity area (mall, office, public space, etc.).