OAMS (Outdoor Advertising Management Solution)
Overview

OAMS is an outdoor advertising management solution with an integrated data-driven strategy and proprietary tools to obtain a comprehensive solution presented as valuable and visually beautiful insigt for your outdoor campaign. OAMS offers a new way of outdoor advertising media buying.

OAMS provides the largest out-of-home media database with more than 18.000 outdoor advertising media and more than 200.000 Point of Interest (POI) locations in nationwide to accelerate your media planning and comes up with sophisticated features to meet your needs. Those technological supports allow GeoINFO capabilities to provide insights to the clients, which makes GeoINFO unique and competitive.

Big Data Point of Interest
  •   Coverage

    More than 100 cities nationwide

  •   More than 200,000 Locations

    Various groups and categories of POI

  •   10 Groups

    Attraction, Auto Service, Food & Beverage, Health Care, Office, Place of Worship, Residence, Retail, Transportation, and School.

  •   54 Categories

    Kindergarten, Public and Private Elementary Schools, Public and Private Junior High Schools, Public and Private High Schools, Public and Private University or Private Academy, Government Office, Private Office, Wet Market, Minimarket, Supermarket, Mall, and etc.

Big Data Media Database
  •   Coverage

    More than 100 cities nationwide

  •   High Profile Sites Database

    More than 18,000 sites all over Indonesia

  •   Sites Owner

    Connected to more than 500 site owners all over Indonesia.

  •   Various Type

    Roadside, Public Transportation, Retail, Office, Mall, Health Care, Dwelling, etc.

  •   Various Format

    Billboard, Videotron, Online Transportation, In-Store Audio, Cover Seat, Media at Lift, and etc.

Potential Area

Knowing potential area for each brand campaign city will be easier.

Choosing area that has the most potential for campaign based on Target Audience (sex dan age), Point of Interest (POI) also knows as daily activities location of target audience such as school, mall, office, and others.

GeoINFO have clustered a choice of POIs with 10 product categories and also 53 categories.

Sample of potential area for beauty product in Surabaya that targeted 18 – 40 years old female as audiences with POI located near residentials and market.

Take a look beside image (#1), divided into five area categories. The old green area is most potential area, while the light-yellow area is the least potential area. Continued above image (#2), suggestion high potential road for more detail and narrow area.

Tech Site Review

Tech Site Review assists in selecting the most effective OOH media sites by evaluating their performance and audience reach.

It offers a range of site options and helps you make an informed decision before starting your brand’s OOH campaign.

This service is perfect for ensuring the best site choice for your campaign.

Full Site Review

After seeing the Tech Site Review, still needed more information of each OOH sites? Full Site Review will give you more than just technical aspect. It gives you more details information from estimate potential viewer, geo-demography, POI, and traffics aspect.

Full Site Review is a suitable service for you before carrying out your brand OOH campaign considering aspects of neighbour suitability and potential viewing audience.

Media s Monitoring

Monitor all of OOH media sites that being used by your brand campaign. Through Campaign Monitoring will make sure campaign runs perfect.

Competitive Landscape

Understand market potential, spot trends, benchmark your brand against the market and competitors.

Know exactly brand Share of Voice (SOV) compared to competitor. Is it enough or lack number of brand SOV.

Competitive Landscape empowers Client to evaluate market, spot trends, and benchmark competitors through outdoor advertising media.

Site Effectiveness

Analyze the effectiveness of your campaign by hearing the voices of potential audiences to know campaign perception, customer insights, and ad evaluation.

Site Effectiveness could help client’s brand measuring every outdoor advertising media campaign effectiveness and building better marketing communication strategies for the future.

Swift Implementation Services

We’ve partnered with a digital printing company that has a strong reputation in the outdoor advertising industry to ensure top-quality prints with quick production times.

The installation is handled by experienced installers to make sure the ads are set up correctly and on time.

Moreover, with more than 500 site owner could help brand get the best media buying scheme and easier implementation.

Portfolio – Roadside

GeoINFO has capability and rewarding experiences to implement brand communication campaign almost in every cities (main also secondary) across Indonesia nationwide, from Sabang to Merauke. GeoINFO could implement material with creativity that requires high art such as 3D video or cut out materials.

Portfolio – Indoor Branding

GeoINFO has capability and rewarding experiences to implement brand GeoINFO has experience with branding on public transportation, including trains and in offices or retail spaces. GeoINFO can implement all kinds of branding, like LED, stickers, and many mores.

Portfolio – Activation

GeoINFO able to prepare, organize, and implement brand activation, offline campaign event, and sponsorship that help reaching client's objectives.

OOH Feasibility Study

Feasibility studies ensuring that branding activity or media placed is effective, complies with regulations, and profitable.

Feasibility study is tailor-made depending on the client's objectives

Feasibility study helps in making the right decision before making a large investment in installing media in an area or location.

Feasibility study include technical analysis, financial analysis and business scheme recommendations